As the premiere search engine around, Google has bragging rights to being the most sought after basis for any website’s popularity. It is the go-to guru on every category imaginable-from corporate stocks to housekeeping-Google knows best.

What many do not know, however, is how to get to the top ranks of Google’s search pages. It is not an easy feat, at least it used to be difficult to even land on the top ten pages of Google’s search rankings. These days, however, a number of technology savvy individuals have discovered a way to put their client’s websites on the Google map. And the system is quite simple, actually-through the use of keywords.

Using the most advanced system has its merits but so does going back to the basics. One secret is backlinks; that is, infusing high ranking pages with a certain number of backlinks that lead site visitors to target sites. Whatever the site’s theme or content is, it pays to know where to inject your links. These links will not only be the lifeblood of your website, and thus, your business, they also serve as the best way to promote your site on a daily basis.

Of course, one has to toe the line when it comes to backlink building. You don’t want to be tagged as a Spammer and banned from a site forever.