When I asked for feedback on what people wanted to know about blogs and blogging, many of them wanted to know about RSS. The main question being what is RSS? So here is an explanation of those who do not know: RSS, which stands for Really Simple Syndication, is easily recognizable through the orange square icon found at the top of most blogs’ sidebars.

It is like a subscription service, enabling your followers to receive any new material you’ve written as soon as it’s published. It saves you time and makes it easy for you to keep up with new stuff without having to search all your favorite blogs for it. Think of it like subscribing to a magazine: the new post (or message) gets delivered straight to you, either via email into your in-box, or into search engine readers if you’ve subscribed via that method. A search engine reader provides pages with links to newly available posts, or individual ‘cookies’ on the search engine homepage which lists the last three posts of that blog through headline links. Apart from allowing your followers to keep track of your new material, RSS also has other uses, mainly through social media.

When you publish a new blog post, it can be ‘fed’ into your social networking sites such as Facebook or Twitter. This means that each new message appears as a link automatically in these sites. The RSS feed delivers your new content in this format for your followers to read. In Facebook the whole post is published in the Notes pages, and your Homepage or Status page shows the headline link (known as a permalink) with perhaps the first few lines of the post as a taster. In Twitter your post is listed as the title and the first few words, followed by a tinyurl (or reduced link) to the blog post. As a Twitter message uses only 140 characters, there will not be room for the whole permalink, so various methods are used to shorten it.

If you have a Web site, or are in the businesses of the Web sites of linearization, you read obviously abundance on what make to optimize the site for search engines while concentrating on bonds with one way, content rich with key word, fascinating care of your labels of meta, labels of description, and so on. But there is a sector not with forget-your internal link structure of bond.

Google and other search engines use algorithms to measure the importance of the various pages on your website. Part of those algorithms is that your internal pages may not rank the same, which makes sense based on a number of factors.

One of those factors is the worth or value the page has based on its having a link from the Homepage, which will probably be a high ranking page on the site. If your pages are all relatively equal in terms of optimization factors, but you don’t want them to be, use the rel=”nofollow” HTML tag to ‘push’ all of the importance from one page away from itself and to other pages.

As the premiere search engine around, Google has bragging rights to being the most sought after basis for any website’s popularity. It is the go-to guru on every category imaginable-from corporate stocks to housekeeping-Google knows best.

What many do not know, however, is how to get to the top ranks of Google’s search pages. It is not an easy feat, at least it used to be difficult to even land on the top ten pages of Google’s search rankings. These days, however, a number of technology savvy individuals have discovered a way to put their client’s websites on the Google map. And the system is quite simple, actually-through the use of keywords.

Using the most advanced system has its merits but so does going back to the basics. One secret is backlinks; that is, infusing high ranking pages with a certain number of backlinks that lead site visitors to target sites. Whatever the site’s theme or content is, it pays to know where to inject your links. These links will not only be the lifeblood of your website, and thus, your business, they also serve as the best way to promote your site on a daily basis.

Of course, one has to toe the line when it comes to backlink building. You don’t want to be tagged as a Spammer and banned from a site forever.

An individual is able to reach out to similar likeminded individuals through blogging. There are a set of advantages for having a blog:

• Having the freedom to express yourself. This is the best way to spark communication if you need people to give their own opinion towards what you have to say.

• The best of networking. As a marketer, you are able to exchange ideas that are genuine between yourself and the consumer about a product through the blog. A price quote is always better to be accompanied by an opinion and point of view that is sound.

• A platform for excellent advertising. It is cost effective to advertise products through blogs and it is very new and refreshing, which offers a change from the traditional strategies that consumers are used to.

• Product and services public opinion measurement. New ideas presented in your content are the key and can be excellently catchy. Quick responses that are repeated from readers are assured. Ideas exchanged between the consumer and the business can be effectively done on a blog. It is also great for gauging the public opinion all political and business matters, and services and products.

• A great communication tool internally. An intelligent community of employees can be built within your company. Human resource issues can be identified in advance an