There is no “perfect” keyword density percentage in SEO, but Volacci strives to keep our density at or below 5 percent. The percentage of a page is relative to your content length, so it is recommended that you know the formula to calculate each page. The formula for keyword density is pretty simple.

1.) Count how many words you have on your page.
2.) Count how many times you have used your keyword
3.) Apply this formula:

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

For example, let’s say that you have a 500 word article about PEZ dispensers, and you are optimizing for “PEZ”

- Total Word Count: 500
- PEZ keyword uses: 12
“PEZ” density = (12*100)/500

Keyword density for “PEZ” on the page is 2.4%